It was a well thought idea for our instructor to organize the class into groups as this resulted in a successful and engaging discussions with each other. I was personally impressed with my group which came out with creative ideas as to what Sarah Stein implied in her theoretical framework. The group input was phenomenal as attested by other classmates.I believe when people get involved in creative assignments, something good comes out of it. We were able to come up with an Ad within an Ad essay! Isn't that cool?
My peers in other groups did exceedingly well. What caught my eye is the Rhetorical history of the Macintosh. The question: " since Apple was a small company at the time, do you think this helped in their revolution?"I believe Apple did their homework knowing very well that they were starting a fight with a Big brother, a Goliath and they understood the risks involved including being vilified by their business rivals-the IBM. Apple's resilience has proved over the years to be a company to beat in a modern day personal computer technology.Their 1984 Ad during the Super Bowl also introduced a different kind of marketing the products. As it turned out, that was only the beginning as various companies started spending millions of money especially during the subsequent Super Bowls.
The other Ad that caught my attention was the creative artistic piece, the Rhetoric context of the 1984 Ad. I learned from this Ad that the terminator by Arnold Schwarzenegger was released in 1984. Furthermore, Ronald Reagan became the president of the United States of America in 1984 and was credited for having brought down the Soviet Union bringing about democracy and freedom in the communist republic. Sarah's capture of Ad resonated well to the many viewers of the 1984 Super Bowl as an icon of revolution at the time.
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